Examining retailers’ current broadcast media advertising will help you to identify effective and ineffective advertising. For this assignment watch four television commercials and answer the following questions for each commercial:
- What product or service is the television commercial trying to sell (provide brand/product name, product benefits, and brief description of the commercial)?
- Who is the target audience (age, gender, and lifestyle) for the product advertised in the television commercial?
- What advertising appeals are used to encourage consumers to seek out the product/service for purchase?
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